Alba comfy trousers in Snorkel Blue with a drawstring waist and ribbed ankles in a contrasting white.

Frotte - 90% Organic Cotton, 10% Recycled Polyester.

Alba of Denmark embraces retro style designs in a fun new modern way. Alba focuses on producing clothes that promote the Reuse, Repurpose, Recycle movement by ensuring they can be handed down from one child to another and loved by them all! To help with this even more they make clothes to grow with the child such as: adjustable waistbands, two button system to adjust length and high ribbings that can be folded up or down.

Alba baby is designed with a focus on being super soft and easy to move in covering sizes 56-98, Alba kids (sizes start at 104) keeps this up with a perfect combination of comfort and fun! Don’t worry they haven’t forgotten about you mum! With their All I Adore- AIA for short- lady collection made for comfort with a retro style, you may even find a matching piece with your little one!

All Alba products are made from organic fabrics they are, Nordic Ecolabel, BSCI, Oeko-Tex and GOTS certified.

Alba is dependable they never lose sight of their Original ethos to be retro, sustainable, made with care and made for play!

Alba comfy trousers in Kelly Green with a fun retro Fairytale Flowers pattern, they have a drawstring waist and ribbed ankles in a contrasting white.

Made from 95% organic cotton, 5% EA. 

Alba of Denmark embraces retro style designs in a fun new modern way. Alba focuses on producing clothes that promote the Reuse, Repurpose, Recycle movement by ensuring they can be handed down from one child to another and loved by them all! To help with this even more they make clothes to grow with the child such as: adjustable waistbands, two button system to adjust length and high ribbings that can be folded up or down.

Alba baby is designed with a focus on being super soft and easy to move in covering sizes 56-98, Alba kids (sizes start at 104) keeps this up with a perfect combination of comfort and fun! Don’t worry they haven’t forgotten about you mum! With their All I Adore- AIA for short- lady collection made for comfort with a retro style, you may even find a matching piece with your little one!

All Alba products are made from organic fabrics they are, Nordic Ecolabel, BSCI, Oeko-Tex and GOTS certified.

Alba is dependable they never lose sight of their Original ethos to be retro, sustainable, made with care and made for play!

Alba comfy trousers in Jelly Bean with a the fun The Cat and The Balloon pattern, they have a drawstring waist and ribbed ankles in a contrasting blue.

Alba of Denmark embraces retro style designs in a fun new modern way. Alba focuses on producing clothes that promote the Reuse, Repurpose, Recycle movement by ensuring they can be handed down from one child to another and loved by them all! To help with this even more they make clothes to grow with the child such as: adjustable waistbands, two button system to adjust length and high ribbings that can be folded up or down.

Alba baby is designed with a focus on being super soft and easy to move in covering sizes 56-98, Alba kids (sizes start at 104) keeps this up with a perfect combination of comfort and fun! Don’t worry they haven’t forgotten about you mum! With their All I Adore- AIA for short- lady collection made for comfort with a retro style, you may even find a matching piece with your little one!

All Alba products are made from organic fabrics they are, Nordic Ecolabel, BSCI, Oeko-Tex and GOTS certified.

Alba is dependable they never lose sight of their Original ethos to be retro, sustainable, made with care and made for play!

This Frugi short-sleeved top in India ink features a bumbling bee appliquéd onto the front beside the clouds with a few flowers embroidered onto the wings. Your little one will flourish in this top like bees flourish in nature! This A-line top has pretty gathers at the neckline and poppers to the side of the neck for easy dressing.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This NEW Rainbow Dinos Gift Set from Frugi is ideal for celebrating a new baby! All presented in a coordinating drawstring bag, this gift set contains a long-sleeved babygrow, a short-sleeved body and a matching hat. The babygrow is fully poppered for ease of changing with clever integrated fold-back scratch mitts and cosy feet. With a dinosaur character on the front, the short-sleeved body has popper fastenings underneath and an envelope neckline to help make dressing easier.

All made with 100% GOTS certified organic cotton, guaranteed to be soft and cosy ideal for sensitive new baby skin.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations. 

This long-sleeved Bobby Applique Top from Frugi is in a Bumble Bee Stripe with a Tiger appliqué on the front. This top has a contrasting Cobalt Blue envelope neckline that opens easily, perfect for dressing little ones. 

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This long-sleeved Bobby Applique Top from Frugi is in a Jewel Fine Stripe with a Parakeet appliqué on the front. This top has a contrasting True Red envelope neckline that opens easily, perfect for dressing little ones.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This long-sleeved Cuddly Knitted Cardigan from Frugi, is perfect for layering over dresses or tops! In a Mid Blue with a Bee and Ladybird character appliqué, this cardigan has stretchy rib cuffs and multi-coloured button fastenings running down the front.

Made with 100% GOTS certified organic cotton Knit in a chunky garter stitch, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This long-sleeved Applique Top from Frugi is made from soft organic cotton.

With a stretchy rib neckline, this top has poppers to the side of the neck on sizes up to 4 years to help make dressing easier.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This NEW short-sleeved Easy On Tee from Frugi is an eye-catching mid blue and white stripe design with an ant appliqué wearing adorable little booties on the front. The T-shirt has a stretchy neck with a v-insert to help making dressing fuss free.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This short-sleeved Eva Appliqué Frugi top has a super sweet bumble bee spot design and gorgeous appliqué on then front of flowers and two ladybirds. This A-line top has soft gathers at the neckline giving it an additional sweet touch and poppers to the side of the neck to help making dressing your little one easier.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This long-sleeved Little Annie Appliqué Cardigan from Frugi is in a Bumble Bee Yellow garter stitch. With an Elephant design on the front, this cardigan has multi-coloured button fastenings and raglan sleeves.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

These NEW Neptune Cord Dungarees from Frugi are made from organic cord making them soft and hard-wearing! In a Lost Words all over print, these dungarees have a pocket on the front and adjustable button-up shoulder straps for a fab fit.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

These Parsnip Dungarees from Frugi, in a Cobalt Big Cats all over print. With button up shoulder straps, these dungarees have contrasted long rib cuffs in a yellow that unfold, making them last longer.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

These are the Rainbow Stripe Parsnip Dungarees from Frugi. With button up shoulder straps, these dungarees have long rib cuffs that unfold, making them last longer.

Made from 95% GOTS certified Organic Cotton and 5% Elastane in those rib cuffs. 

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

An essential for little wardrobes, these classic Frugi Parsnip Pants in a Bug Life all over print! Designed with lots of wriggle room to fit over cloth nappies, these pull-ups have long elasticated rib cuffs, contrasting in a mild blue, that unfold to make them last longer.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations. 

An essential for little wardrobes, these classic Frugi Parsnip Pants in Cobalt Big Cat all over print! Designed with lots of wriggle room to fit over cloth nappies, these pull-ups have long elasticated rib cuffs, contrasting in bumble bee yellow, that unfold to make them last longer.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job.

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations. 

An essential for little wardrobes, these classic Frugi Parsnip Pants in Lotus Bloom all over print! Designed with lots of wriggle room to fit over cloth nappies, these pull-ups have long elasticated rib cuffs that unfold to make them last longer.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job.

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations. 

This NEW fab short-sleeved Penryn panel T-shirt from Frugi has a main upper panel in Glen Green and a lower panel in India Ink. The top features an eye-catching appliqué grey buffalo eating a leaf on the front with fun tassel detailing hanging from his horns and a cute pink frog sat upon its head! This top has poppers to side of the neck ons sizes up to 4 years for easy dressing.

Made from 100% GOTS certified organic soft cotton.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This Rex Jumper from Frugi is in an Indigo Rainbow Walks design, is great for keeping kids warm on colder days! With long raglan style sleeves, this jumper has stretchy rib cuffs, hem and neck for extra comfort and popper fastenings on the front of sizes up to 4 years for easier dressing.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

Essential for little ones on the go! These Snuggle Crawlers from Frugi, in an Indigo Rainbow Walks all over print. The pretty design features an adult elephant walking their young, rainbows, palm trees and clouds! With stretchy rib cuffs, an elasticated waistband with a Pacific Blue drawcord and super soft knee patches, offering extra protection for tiny knees.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

Great for keeping little ones warm and cosy, this Snuggle Suit from Frugi is in an Indigo Rainbow Walks all over print. With stretchy rib cuffs and a Pacific Aqua lining in the hood, this all-in-one has an easy zip fastening that goes all the way down the body and a fab chin guard at the top.

Made with 100% GOTS certified organic cotton, guaranteed to be soft, cosy and sensitive skin friendly.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This Frugi short-sleeved Indigo spring skater dress has a tropical style farm design, inspired by India’s agriculture and farming, featuring palm trees and butterflies. It has rolled up cuffs, a fitted bodice and most importantly a full skirt fab for perfect twirls guaranteed to put a big smile on your child’s face. It features popper fastenings to the side of the neck on all sizes up to 4 years.

The Indigo Farm dress is made from 95% GOTS certified organic cotton and 5% stretchy elastane.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This Frugi short-sleeved blue spring skater dress has a colourful rainbow, cloud and sun design. It has rolled up cuffs, a fitted bodice and, most importantly, a full skirt fab for perfect twirls guaranteed to put a big smile on your child’s face. It features popper fastenings to the side of the neck on all sizes up to 4 years.

The Rainbow Skies dress is made from 95% GOTS certified organic cotton and 5% stretchy elastane.

For colourful sustainable kid's clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles one's sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories, where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This NEW Frugi Cameron Romper, in India Ink with Rainbow Stripe sleeves and a Truck appliqué on the front- with a lining on the inside to protect delicate skin. It has stretchy rib cuffs, and poppers on the front and inside the leg to help make dressing and changing easier!

Made from 100% soft GOTS certified Organic Cotton with an Organic Cotton single jersey lining.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

This NEW Frugi Cameron Romper, in Jewel Green with Ditsy Flower Valley printed sleeves and an appliqué bumblebee- with a lining on the inside to protect delicate skin. It has stretchy rib cuffs, and poppers on the front and inside the leg to help make dressing and changing easier!

Made from 100% soft GOTS certified Organic Cotton with an Organic Cotton single jersey lining.

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job.

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.

Frugi Godrevy Dungarees in a bright colourful rainbow Multistripe with an Appliqué Parakeet on the front. The organic dungarees have contrasting buttons on the straps and pockets on the sides for the legs for collecting shells when on the beach!

For colourful sustainable kids’ clothing with playful prints and extra touches of interactive fun for little hands, Frugi is the right brand for the job. 

Frugi clothes are guaranteed to be super soft and gentle on your littles ones’ sensitive skin, made from 100% GOTS organic cotton with no chemical use or harmful dyes. Everything they make is done so in fair trade factories where employees are treated with respect and no discrimination. Start building your ethical clothes collection with clothes that are made to last, with stories to be handed down through the generations.