The Lulla doll is an Icelandic innovation & was designed as a sleep companion to give babies comfort and a feeling of closeness when their parents need to be away.
“There can be many reasons why parents can't keep their little ones close. There are everyday situations where babies could benefit from an added feeling of closeness, for example for comfort in the car, to help them self-soothe or as a sleeping companion when mom and dad are still awake. There are also more serious reasons like illness and hospitalization of parents and babies. Indeed, the idea of the Lulla doll was born when my friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks. That really struck a chord with me and it was then that I decided to bring the Lulla doll to life.”
- Eyrún founder of Roro